With the growing interest in corporate social responsibility over the past decade, Nestlé management saw the
opportunity to crystalize its practices into a more formally delineated program it chose to call "Creating Shared Value,"
to create better value for its shareholders by creating better value for its employees, suppliers and other stakeholders.
Based on Strategy XXI's experience in helping the company's infant food business and its close relationships with various
United Nations bodies, Nestlé turned to us to assist in building recognition of CSV among key constituencies and especially
within the development community.
Strategy XXI developed relationships with influential third-party experts to speak on the
company's behalf, helped to create high profile panels on matters closely tied to its corporate responsibility initiatives,
mounted a series of multi-stakeholder forums and produced hard-hitting collateral materials, all of which helped Nestlé gain
acceptance in the development world as a good partner, and gain appreciation from investors who have since recognized the
value of the company's sustainability efforts.
German Insurance Association