Risk Assessment and Corporate Reputation
JPMorgan Chase & Co.
JPMorgan Chase - The goal of our program was to build awareness of and differentiate the corporate banking organization's
expertise. With the idea of raising visibility and improving reputation among business audiences, our work encompassed areas
including foreign exchange, investment banking, real estate, and public finance.
Each unit leveraged the communications exposure by "merchandising" it to prospective customers to reinforce key messages and
reinforce a competitive advantage.
German Insurance Association