Case Study

Alliance and Stakeholder Engagement
International Association of Infant Food Manufacturers (IFM)

Activist groups and the media were attacking infant food manufacturers for alleged non-compliance with World Health Organization ethical marketing standards. Their message appealed to emotion rather than science.

Strategy XXI worked with the association to gain recognition and third party support for industry positions, for its positive contributions to infant and young child nutrition, and for progress made on compliance standards.

Our program included stakeholder engagement and media relations, as well as messaging and position papers showing the industry's positive achievements. These included active support for UN Millennium Development Goals (MDGs). IFM was able to address concerns about the intrinsic safety of formula and to create a partnership with the International Hospital Federation (IHF).

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