China National Tourism Administration (CNTA)
Invited by CNTA, Strategy XXI developed and executed a major tourism promotion campaign in North America with a
comprehensive media strategy.
Its centerpiece was a 12-page advertising supplement in The New York Times Magazine, which Strategy XXI wrote,
produced and placed.
By organizing media and preparing media kits for a seven-city promotional tour on the Eastern Coast, we helped CNTA
promote many of China's destinations in the US media.
The campaign not only significantly enhanced CNTA's marketing capabilities in North America, it also promoted a positive image for China